The B-Plot Blog

So, you hired a professional social media manager? Congratulations! This is a big step toward growing your audience, expanding your team's capacity, and focusing your own day-to-day on the pieces of the business that only you can do. There is, however, one thing that I, as a social media manager, only take on reluctantly. That task? Answering direct messages. Many people believe that, once they've hired a social media manager, they're able to be completely hands-off with all

If you’re new to social media marketing – or even if you’re not – you’ve probably found yourself staring at your performance reports a little bit baffled by which metric is which and how they differ from one another. Views, Viewers, Reach, Visits? They all sound so similar! And it certainly doesn’t help that Meta keeps re-defining what these metrics mean, how they’re calculated, and which to prioritize, so just when you think you’ve got a handle on it, something changes. He

Unexpected closures caused by weather events, road closures, or other unforeseen circumstances can be catastrophic for small businesses, removing important sales days and making it virtually impossible to meet monthly goals. This can make it difficult to make rent, pay staff, keep the lights on, and keep the business running. If your favorite small business has recently experienced a closure, here are a few ways you can help. Shop online. This may sound obvious, but for some